The first streetwear brands emerged in Southern California during the 1980s, when surfers sold screen-printed T-shirts to promote their handcrafted surfboards. Fashion experts at the time simply viewed it as a passing trend. However, 40 years on, the streetwear industry…
Born in New York City, hip-hop began as a 1970s subculture celebrating music and dance among Black youths. A force of camaraderie, creativity, and self-expression, hip-hop pioneered innovative new styles that proliferated across the country. Over the course of the…
As urban culture continues to become more mainstream around the world, the line between streetwear and luxury fashion is actually starting to blur to the point of being almost indistinguishable. If you visit any high fashion store or browse through…
Ever since Off-White founder Virgil Abloh became the artistic director of Louis Vuitton’s menswear, every fashion article about streetwear’s infiltration of luxury fashion. The DJ, Kanye collaborator, and general hypewear beast has been credited with much of the shake up,…
For generations, subcultures have been defined through the group’s music and fashion to determine the over-arching philosophy that drives them. They are traditionally at odds with the mainstream and are a symbolic form of resistance, so can streetwear be considered a…
This summer has been aflame with colors. From GenZ yellow to Coca-Cola red and the old faithful millennial pink, this summer feels like the brightest one in recent history. But the streetwear world moves fast and while cherry red has…
Last Spring the internet blew up after Balenciaga released a $2,1245 bag that looked eerily similar to Ikea’s iconic blue bag (99¢). It seemed like everyone had something to say about the luxury brand taking over something so quintessentially lowbrow.…
As summer begins to ebb over us, it is time for fashion houses to begin displaying their Cruise Collections. Unlike the twice-yearly seasonal collections these brands produce, Cruise Collections are inter-season displays of ready-to-wear clothing—they are what we can expect…
For about the last three years, logos have been emblazoned on runways from luxury to streetwear. Everyone from Gucci and Vetements to Prada and Off-White wants to have their name printed boldly across any and all pieces, but they are…
The Met Gala is one of the biggest events on the fashion calendar, giving designers a place to not only showcase jaw-dropping works of art but also to debut new pieces. Within the flurry of fashion paradise, Virgil Abloh debuted…
With Alexander Wang, Proenza Schouler, and Rodarte—to name a few— pulling out of New York Fashion Week, one has to wonder if the world is searching for a new fashion hub. If it is, the search goes further than the…
In a world of street style collaborations, it’s easy to always be interested in what’s next. In this case, the next major release is the Converse x Virgil Abloh sneakers. Many know of Virgil Abloh, one of the newest creative…
