Why We Love āsum’s Debut Bag Collection

Engineer turned fashion designer and former Project Runway contestant Angela Sum has a dream—and she’s incorporating that dream into her debut bag collection for her brand, āsum. Funded in only 7 hours on Kickstarter, the collection features a variety of sculpted, canvas bags made to “elevate your wardrobe and inspire creative living.”

Instead of focusing on fleeting trends, Sum says, “I want to create distinctive pieces that compliment casual stables in your wardrobe season after season.” And after hearing her inspiring story in her Kickstarter video below, we fell in love with her drive and the meaning behind the collection immediately.

From wristlets to convertible totes and backpacks, each bag is made with a mixture of water-resistant canvas, cotton, linens, and rich leathers, and features different pockets inside to keep all your contents organized. Proving that minimal doesn’t mean “boring,” each bag acts as a piece of art, one that effortlessly compliments your style without being overbearing.
Anyone who backs the collection will receive all kinds of rewards, like an āsum wristlet, clutch, or messenger bag, depending on how much you pledge. For more information, visit, and be sure to follow them on Instagram and Twitter for more updates.
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Why We Love āsum’s Debut Bag Collection: Photographs courtesy of āsum

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