Ride the Wave: The Ouidad Wave Collection

Ouidad Texture TaffyOuidad Sea Spray

Beachy waves: we all crave them, but it’s a hard look to lock down unless you’re lucky enough to be spending your summer seaside. Until now, that is. Enter the Ouidad NEW Wave Create Collection. This line of products, created by the curl experts Ouidad, is now our go-to “hairapy” for the beachy waves we always crave, all year-round. The Wave Create Collection, unlike other curl and wave-enhancing products that leave hair crunchy and textureless, ensures touchably soft, irresistible seashore inspired waves. Ouidad has developed two products, the Sea Spray and the Texture Taffy, to make sure all styles and textures of hair are covered. The Sea Spray is ideal for straight hair with some texture, as well as curly hair, featuring an exclusive wave making complex of natural seawater and mineral rich sea salt crystals that create the envy-worthy tousled texture. The Texture Taffy, best for wavy and straight hair, boasts a Marine Complex high in vitamins and minerals, as well as a botanical Milk Thistle extract rich in antioxidants.

Both products are priced at $23 and feature algae extract and giant kelp seaweed extract to deeply condition and nourish for long-lasting moisture and shine. The Wave Collection is packed with powerful, natural ingredients, which is why you can count on a sexy, tousled (not to mention effortless) look every time, no matter where you are or what time of year it is. We recommend using a combination of both products, starting with a dollop of the Texture Taffy to damp hair, then finishing off the look with a few spritz of the Sea Spray. It’s quick, easy, and the best way to avoid the dreaded crunchy curl of summer. Now you can attain effortless beach hair by purchasing the Ouidad Wave Create Collection at and certified salon and ULTA locations.

Photos courtesy of Ouidad

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