Beauty

Lucy Hale Hearts blowpro Campaign

If I had to guess, you probably clicked on this blog post because of your love for Lucy Hale, and as an admirer of Lucy Hale myself, I am thrilled beyond belief for this post. Hale, ironically much like her character Aria Montgomery in the ABC Family Pretty Little Liars series, isn’t afraid to take chances with her style or her hair. I love Hale’s desire to evolve and her refusal to be stagnant, which are the exact reasons as to why the company blowpro has also fallen in love with Hale and has started the “Lucy Hale Hearts blowpro” campaign.

Lucy Hale x blowpro x Beach Wave

blowpro Beach Wave


blow, the very first blow dry bar in Manhattan that opened in 2005, offers signature blowout services. In 2008, blowout experts as well as category innovators created and launched blowpro, which was the only award-winning line of haircare distinctively devised to give better blow dry results. As for Lucy Hale, blowpro decided to partner up with the star and have Hale act as their first celebrity ambassador – something blowpro couldn’t be happier about: “Lucy is a young and talented actress and musician – she is well connected to her fans on Instagram and social media. We found Lucy to be a perfect partner – she is so versatile, has gorgeous hair, and she’s always changing up her style,” said CEO and Owner of blowpro and CEO of Farouk Systems, Inc, Basim Shami.
A recent photoshoot for the Lucy Hale Hearts blowpro campaign shows off the exclusive imagery of Hale with three sought-after hair trends, including the beach wave, braided up-do, and smooth blow-out, all of which were created with blowpro’s best-sellers: the titanium blow dryer, faux dry dry shampoo, and the textstyle dry texture spray.
“On and off set, I am constantly changing up my hair cut, color, and style,” said Hale. “blowpro has such a wide variety of styling products and tools that help me achieve beautiful hairstyles and feel confident on any given day of the week! Their fresh approach to beauty and high-quality products made the partnership a natural fit for me.”
Lucy Hale x blowpro x Braided Up Do

blowpro Braided Up Do


blowpro is available at any ULTA and Nordstrom stores, as well as their websites and other specialty retailers nationwide. To learn more about blowpro or to keep up-to-date with their latest news, check out their Facebook page at Facebook.com/blowprohair or their Twitter and Instagram at @blowpro_hair. Additionally, to learn more about the “Lucy Hale Hearts blowpro” campaign, to see exclusive behind-the-scenes video from the shoot, and to read up on Hale’s “blow-pro must-haves,” check out https://www.youtube.com/watch
For more Beauty articles @ClicheMag.com
Lucy Hale Hearts blowpro Campaign: Photos Courtesy of blowpro

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