T.I. Shares Some Of The Secrets To His Grand Hustle Success — ‘Fear Of Failure Kills More Dreams Than Failure In It Ever Did’

There are certain songs that, when you hear them, it automatically get you hyped. From school pep rallies to cheer competitions and every other big gathering in between — “Bring Em Out” by T.I.  is one of those songs.

While the 2004 hit song has longevity and cross-over appeal, the song’s success is only a snapshot of the trap rapper’s career.

Born Clifford Joseph Harris Jr., T.I. released his debut album “I’m Serious” in 2001. Although the work didn’t receive major commercial appeal, it didn’t stop his musical pursuits. T.I. partnered with business partner Jason Geter to launch Grand Hustle Records in 2003.

From its initial launch, the rapper began putting out a series of mixtapes, leading him to release his second album, “Trap Muzik,” boasting singles such as “Rubberband Man” and “Let’s Get Away.”

Harris’ success story would continue to blossom from this point, as he produced several more successful albums, appeared in movies, and tapped into his business acumen.

Diversifying his portfolio, he is also the man behind a clothing line, restaurant, and the Atlanta-based Trap Music Museum. But with so much success, he has no plans to stop.

A previous post from AfroTech noted one of the rapper’s most recent business endeavors — a partnership with CIGNATURE.

Along with Soulja Boy and other influencers, CIGNATURE aims to create a bridge between the tobacco and cannabis industry. A rep from the brand behind the new tobacco and cannabis line described the excitement around having people such as T.I. collaborate with the brand.

“We strongly believe our extensive knowledge of the tobacco industry, combined with their rooted connection to the culture and community, is an absolute recipe for success,” the rep said. “We are happy to begin connecting dots and building bridges between the tobacco industry and hip-hop community.”

The partnership with CIGNATURE follows the long line of business deals that have catapulted T.I. into becoming a success story across multiple industries. Now, the rap icon has some wisdom to share which could inspire others on their entrepreneurial journeys.

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