Consumer behavior has changed significantly as the use of beauty products has drastically declined. Data acquired by Fraicheur.com indicates that for the first time in decades, the beauty industry is set to lose $175 billion USD in 2020. Changing consumer…
Cas Jerome never believed there was space in the mainstream modeling industry for someone like her. Much to her surprise, the last two years have proven her wrong. Brands have flocked to her eager to collaborate. Her following continues to…
If you’re tuned into trends in the beauty industry at all, you’re well aware of Glossier. And, if you’re like me, you own everything they sell. Recently, Glossier expanded their beauty range beyond makeup and dove deep into skincare. If…
In the wake of the Women's March, A Day Without A Woman, and International Women's Day, there’s no time like the present to profile some of the female-run big names in beauty. These major players in the beauty industry are…
As someone who dealt with skin issues and a plethora of allergies throughout my teens and earlier twenties, I’ve been around the makeup block. Turning totally to all-natural makeup brands was a huge challenge a few years ago, but so…