Betina Lou SS15 Collection

This winter has been a rough one. There was snow for days on end, wind chills that made me never want to get out of bed, and dirty slushy snow that ruined my favorite shoes on a regular basis. I’ve been dreaming of a great spring and summer, with amazing clothes to match. Needless to say, I found exactly that in the new Betina Lou Spring/Summer collection.
The brand, famous for their easy, breezy fabrics, classic design and feminine touches to women’s clothing, drew inspiration from the ocean and walks by the sea. Marie-Eve Edmond, founder and designer of the fashion brand, discusses inspiration behind the looks, stating, “I love the nautical feel of the patterns and cuts we worked with this season. These pieces make you feel like you’re on holiday without having to leave the city.” With practical pieces for breezy spring days like waterproof lightweight coat and high waisted short with sailor button details for the blazing hot summer, Betina Lou nails it with mixing classic flare and trendy for the every girl.

Along with classic favorites with a nautical twist, Edmond introduces long dresses and skirts into the mix, inspired by the movement of them.  “I was inspired to create really comfortable long dresses that had beautiful movement to them,” explains Emond. “I think they’ll become an essential part of most wardrobes this season.”
We think so too, Ms. Edmond. We think so, too.

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Betina Lou SS15 Collection: Photographs courtesy of Betina Lou

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