Ever wonder how A‑listers maintain that luminous glow? The kind that endures long flights, late nights and endless flashes from cameras. It isn’t simply genetics or high-end skincare.
Behind closed doors, an unexpected treatment has become a quiet fixture in their beauty routines. IV therapy, once reserved for hospitals, is now a discreet favourite among Hollywood’s inner circle.
Here, we explore why these vitamin-infused drips have earned their place as a beauty essential. From how they work to the benefits for skin and energy, and how you can experience them safely without the Hollywood price tag.
This is the treatment celebrities rely on to look and feel their best when it matters most.
What is iv therapy and why celebs use it
IV therapy delivers a potent mix of nutrients directly into the bloodstream through an intravenous drip. Unlike oral supplements, which must pass through the digestive system, this method allows the body to absorb vitamins and minerals almost instantly, similar to injectable cosmetics.
The most popular infusions combine hydration with essential vitamins like B and C, alongside antioxidants such as glutathione. Some blends are tailored for glowing skin, while others focus on boosting energy or supporting recovery after travel or events.
For many celebrities, the appeal lies in the speed of results. A single session can leave skin visibly more radiant, reduce signs of fatigue and help the body bounce back from jet lag or intense schedules.
Stars like the Kardashians and Gwyneth Paltrow have spoken about their love of IV drips, making them a quiet status symbol in beauty and wellness circles. While not always shown on social media, these treatments have become as routine as facials or personal training for Hollywood’s elite.
This is why IV therapy is often booked before red carpets, photoshoots or fashion week appearances. It works behind the scenes to create the effortless glow we see on the surface.
The science behind the glow
IV therapy works its glow from the inside out. Hydration delivered directly into the bloodstream helps plump skin cells, giving them a smoother and more supple appearance. This added moisture also supports natural processes like repair and elasticity.
Antioxidants in the drip, such as vitamin C and glutathione, play an important role in protecting the skin. Vitamin C supports collagen production and neutralises free radicals that break down fibres over time. Glutathione helps reduce oxidative stress, which can lead to a brighter and more even complexion.
Free radicals are unstable molecules that speed up visible ageing. Antioxidants act as a shield, slowing this process and helping the skin maintain its firmness. When combined with hydration, they create an environment where the skin appears fresher, firmer and more resilient.
In simple terms, IV therapy delivers hydration and antioxidant protection at a cellular level. The result is skin that looks healthy, luminous and better able to withstand daily stressors.
How iv therapy fits into a beauty routine
IV therapy works differently from serums and moisturisers. While topical treatments focus on the skin’s surface, IV drips deliver nutrients and hydration directly into the bloodstream. This means the benefits start from within, supporting the body’s natural processes that keep skin looking healthy and vibrant.
It is not a replacement for a balanced routine. A nutrient-rich diet, consistent skincare and good quality sleep remain the foundation of long-term radiance. IV therapy works best as a complement, helping the body recover during times when these habits are harder to maintain.
Many in Hollywood use IV drips before big events, after long-haul flights or during periods of high stress. The added hydration can help the skin look plumper and more refreshed, while antioxidants support recovery from environmental damage.
It is important to keep expectations realistic. IV therapy can give a temporary boost in hydration and energy, but it does not replace daily habits or guarantee dramatic changes. Used thoughtfully, it can be a helpful tool to keep skin and energy levels at their peak when you need them most.
What to look for in an iv therapy provider
Choosing the right provider is as important as the treatment itself. IV therapy should only be administered by trained professionals in licensed clinics. This ensures the process is safe, effective and tailored to your needs.
Look for providers that use medical-grade equipment and maintain strict hygiene standards. Each drip should be prepared using fresh, sterile ingredients rather than pre-mixed formulas. A proper consultation beforehand is also essential to discuss your health, goals and any possible sensitivities.
Checking certifications can give peace of mind. Qualified nurses or doctors should oversee the treatment, and reputable clinics will be transparent about their credentials.
At Fresh Treatments, IV therapy is customised for each person. Blends are adjusted based on lifestyle and beauty goals, whether that means hydration for post-travel recovery or antioxidants for a radiant complexion. Sessions are carried out in a calm, professional setting where safety and comfort are prioritised.
With the right provider, IV therapy can feel like a true extension of your beauty and wellness routine. It is not about taking risks but about choosing expertise and care.
Who should avoid it or consult a doctor
IV therapy is not for everyone. While generally safe when performed by professionals, it does carry potential risks. Overloading the body with certain nutrients can lead to imbalances, and there is a small risk of infection if equipment is not sterile. Some vitamin infusions may also interact with medications or existing health conditions.
It is not recommended during pregnancy or for people with chronic illnesses unless approved by a doctor. Anyone with kidney, heart or metabolic issues should be especially cautious, as high doses of certain ingredients can place extra strain on the body.
Before booking a session, it is wise to consult your GP or a qualified healthcare provider. A brief check-in can help you decide whether IV therapy is suitable and ensure the formulation is safe for your needs. Taking this step keeps the experience both effective and worry-free.
How to try iv therapy for the first time
Trying IV therapy for the first time starts with preparation. Begin by consulting a qualified provider to discuss your health and beauty goals. Choose a formula that aligns with your needs, whether it is focused on hydration, antioxidants or overall wellness. On the day of your appointment, make sure you are well-hydrated and have eaten a light meal to avoid feeling lightheaded.
A typical session lasts 30 to 60 minutes. You may feel a slight pinch when the needle is placed, followed by a cool sensation as the infusion begins. Most people relax during the process, often reading or scrolling on their phone.
Afterwards, follow any after-care advice such as staying hydrated and avoiding strenuous activity for a few hours. Consider keeping a journal or tracking changes in your skin and energy over the next few weeks to see how your body responds.
Approach IV therapy with balanced expectations. It can be a valuable addition to your routine but works best as part of a holistic approach to beauty and wellness.
Your glow, your call
Your glow, your call. IV therapy is not a shortcut to flawless skin, but it can be a thoughtful addition to a well-rounded routine. If you are curious, consider starting with a consultation at Fresh Treatments where each drip is tailored to your needs.
Remember, beauty that lasts comes from balance. No treatment can replace nourishing food, quality sleep and a skincare ritual that works for you. With the right choices, inside and out, you can create a glow that feels as good as it looks. The decision is yours.
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