Latched and Hooked Beauty caters to Black women who experience scalp and skin sensitivity to hair fibers. The company combats the common issue by testing its hair fibers for toxins and making sure they are free of soluble heavy metals, lead content, phthalates, and formaldehyde in a lab. Latched and Hooked Beauty has created quick and efficient solutions for Black women’s hair.
“I wanted to design a wig for women who don’t wear wigs,” Gatlin explained. “Wigs can be intimidating and the wig I’m launching on QVC is a pre-tied turban wig so there is no lace cutting or gluing. Also, because the hair is synthetic there is no daily manipulation required. The goal was to create a wig that she can put on and go in 60 seconds or less.”