Ja Morant’s Signature Nike Kicks Use Technology To Enhance His Already Stellar Performance On The Court

“We primarily focus on the needs of Ja and what he needs, what he wants,” Ben Nethongkome, Nike Senior Designer, Footwear Performance Basketball, told AfroTech in an exclusive interview. “We’re leveraging a zoom bag that’s placed right below the bottom of the feet to keep them feeling bouncy and keep his vertical leap explosive. At this price point, I would consider it as a premium technology that we’re not offering very much in other places.”

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