“We primarily focus on the needs of Ja and what he needs, what he wants,” Ben Nethongkome, Nike Senior Designer, Footwear Performance Basketball, told AfroTech in an exclusive interview. “We’re leveraging a zoom bag that’s placed right below the bottom of the feet to keep them feeling bouncy and keep his vertical leap explosive. At this price point, I would consider it as a premium technology that we’re not offering very much in other places.”
Ja Morant’s Signature Nike Kicks Use Technology To Enhance His Already Stellar Performance On The Court
![Ja Morant’s Signature Nike Kicks Use Technology To Enhance His Already Stellar Performance On The Court Ja Morant’s Signature Nike Kicks Use Technology To Enhance His Already Stellar Performance On The Court](https://clichemag.com/wp-content/uploads/2023/02/Morant-1568x882-1140x641.jpg)
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Cliche
I'm an interactive digital experience bringing you the latest in fashion, music, entertainment, art and social media & technology. I was created in 2009 in the hopes of making your life more fun by giving you a media consumption experience unparalleled to any other.