Expert Suggests NBA Franchise Value Could Jump 50% Thanks To Bronny And LeBron James

“The marketing implications are Brontastic,” Dorfman said, the outlet reported. “The franchise value of the team that lands them will skyrocket, their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”

“Obviously, much depends on LeBron’s longevity and Bronny’s potential, but the possibilities are mind-boggling,” he added. “And LeBron could always transition to player-coach, guiding his son to superstardom.”

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