Business / Interviews / Marketing From ”Yellowjackets” to What/If: How Dani Calogera Builds Standout Entertainment Brands May 9, 2025 When you think about your favorite show or ad, what do you remember? As one of the architects behind viral marketing campaigns for more than 200 television shows including Yellowjackets and Shameless, Dani Calogera knows how to make things stick. … Continue Reading