Jason Derulo: The “Talk Dirty” Phenomenon

Have you heard the new Jason Derulo song, “Talk Dirty”? Even if you’re sure you haven’t, you probably have at some point! The Talk Dirty phenomenon is sweeping the nation. You can flip from station to station and hear the unique beat of the song ringing through numerous times. Full of catchy lyrics and an infectious saxophone part, “Talk Dirty” is impossible not to love!
This song didn’t grow in popularity in the typical way. Yes, Jason Derulo is a huge star, so his name alone is enough to get radio stations to play it…not to mention he has a huge rap star, 2 Chainz, featured on the track. But they also had the help of a few other celebrities. One Direction made a video of themselves dancing to “Talk Dirty,” and sales immediately jumped after One Direction fans heard the song. These One Direction “Talk Dirty” videos have amassed over two million views.
In promotional videos, Jason got artists like Robin Thicke, Larry King, and Ariana Grande to dance and sing along to the song. The combination of the catchiness of the song and the utilization of celebrities has made this song an instant hit. I know every time I hear the song, I can’t help but jam out.
It’s amazing to see the instant success of “Talk Dirty”. It’s Jason Derulo’s fifth Top 5 single, and it has taken the Billboard charts and radio waves by storm.
Jason Derulo: The “Talk Dirty” Phenomenon
Photo courtesy of HypeTrak.