Welcome to Prideful, a month-long stretch where we celebrate our identities with pride and honor queer-owned brands, whether it’s fashion items that give us gender euphoria or our favorite queer-friendly sex toys.
The last few years of Pride have marked everything from the 50th anniversary of the Stonewall Riots to the Black Lives Matter movement. Each one was a significant moment that served to highlight the importance of support, love, and togetherness — whether or not a physical celebration in honor of these things was able to take place. One easy way to spread all that love around, then and now, is by making purchases that honor, advocate for, and benefit the LGBTQ+ community.
With many brands and companies getting in on the Pride Month celebrations with dedicated collections, you can shop a wide offering of stylish goods that also serve to support organizations that fight for LGBTQ+ rights. Some, like Converse and Levi’s, are designing Pride-themed collections in honor of June’s arrival. Others are giving beauty products a Pride makeover with limited-edition packaging. Ahead, check out our A-to-Z shopping guide to the best brands and companies showing support this Pride month.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
For more can’t-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.
Converse
Since its first Pride collection in 2015, Converse has consistently made contributions to organizations like the It Gets Better Project, BAGLY, the Ali Forney Center, and Out MetroWest. This year, Converse is celebrating Pride with a collection of shoes designed by queer Converse employees.
Shop Converse
Converse Chuck Taylor All Star Lift Pride, $, available at Converse
American Eagle
American Eagle is partnering with TikToker and Instagram celeb Olivia Ponton on an exclusive, limited-edition collection featuring denim, tees, accessories, and much more. Since first partnering with It Gets Better in 2017, AE and Aerie have helped raise over $3 million for the organization, helping to launch a new initiative called 50 States, 50 Grants, 5,000 Voices to empower, uplift, and connect LGBTQ+ youth through school-based projects across the country.
Shop American Eagle
AE + Olivia Ponton Pride Tote Bag, $, available at AE
Kiehl’s
For over two decades, Kiehl’s has celebrated the LGBTQIA+ community through Pride celebrations, charitable initiatives, and everything in between. This year, the brand has committed to donating a guaranteed minimum of $150,000 to The Trevor Project in addition to releasing a limited-edition Pride Ultra Facial Cream benefitting The Trevor Project.
Shop Kiehl’s
Kiehl’s Ultra Facial Cream with Squalane, $, available at Kiehl’s
Harry’s
Two iconic body care brands — ahem, that would be Harry’s and Flamingo — are coupling up for Pride to release a limited-edition, genderless shave set. The kit includes a razor in a funky shade of lime green, Harry’s blade cartridge (for face), Flamingo blade cartridge (for bod), plus a limited-edition shower holder and Pride sticker sheet. One hundred percent of all Face & Body Pride Shave Set sales will be donated to The Trevor Project.
Shop Harry’s
Harry’s Pride Shave Set, $, available at Harry’s
Youth To The People
In lieu of a limited-edition product drop, Youth To The People is celebrating Pride 365 days a year. The skin-care brand is donating $100,000 through their To The Future Fund, which benefits two nonprofit organizations empowering LGBTQIA+ youth and community members, GLSEN and NCTE.
Shop Youth To The People
Youth To The People Superfood Cleanser, $, available at Youth To The People
Isle Of Paradise
Isle of Paradise is teaming up with Peace Out to create the perfect summer skin-care duo, with 20% of the set’s proceeds going to The Trevor Project. Glowy, clear skin that benefits an amazing cause? That’s a win-win in our book.
Shop Isle of Paradise
Isle Of Paradise Peace Out to Paradise Pride Bundle, $, available at Isle Of Paradise
e.l.f. Cosmetics
Affordable makeup brand e.l.f. Cosmetics is partnering with the It Gets Better Project to give its Big Mood mascara a Pride makeover. Best yet, 100% of the limited-edition mascara’s proceeds benefit the organization’s life-changing work.
Shop e.l.f. Cosmetics
e.l.f. Cosmetics Big Mood Mascara PRIDE Limited Edition, $, available at e.l.f. Cosmetics
Sally Hansen
Sally Hansen first partnered with GLAAD in 2019, raising over $400,000 in the years since. For the fourth year in a row, the iconic nail brand is debuting a limited-edition Insta-Dri x Pride 2022 Collection, featuring a total of 11 shades, including colors from the Progress Pride and Transgender Pride flags.
Shop Sally Hansen
Sally HansenInsta-Dri x GLAAD Nail Polish Rainbow Pride Multipack, $, available at Ulta
Boy Smells
Genderful fine fragrance brand Boy Smells is donating 15% of sales from its just-launched Marble Fruit candle for June and July, with a minimum donation of $50,000 to GLSEN.
Shop Boy Smells
Boy Smells Marble Fruit, $, available at Boy Smells
good light
To support its brand mission of beauty beyond the binary, Good Light donates 1% of all purchases to True Colors United, an organization that provides resources to youth — especially LGBTQIA+ communities — experiencing homelessness.
Shop good light
Good Light moon glow milky toning lotion, $, available at Good Light
Kérastase
This year, Kérastase is contributing $50,000 to The Trevor Project and unveiling a limited-edition Pride edition of one of its most iconic hair potions “so everyone can shine.”
Shop Kérastase
Kérastase Pride Limited-Edition L’Huile Original Hair Oil, $, available at Kérastase
Popsockets
For all of Pride month, Popsockets is donating 20% of PopOuts (aka 3D versions of its iconic circular phone grips) proceeds to the It Gets Better Project.
Shop Popsockets
PopSockets PopOuts Berry Sweet, $, available at PopSockets
#LubeLife
Who doesn’t love a little cake? Don’t miss out on trying one of the most highly reviewed lubes on the market (with a sugary-sweet twist) during Pride Month. (BTW, 15% of sales benefit the It Gets Better Project.)
Shop #LubeLife
#LubeLife Water-Based Piña Colada Flavored Lubricant, $, available at LubeLife
MAC Cosmetics
The limited-edition lipsticks are inspired by Keith Haring’s signature primary color palette, and 100% of its sales will go to local organizations supporting women and girls, the LGBTQIA+ community, and people living with or affected by HIV/AIDS via the M·A·C VIVA GLAM Fund.
Shop MAC Cosmetics
MAC x KEITH HARING Lipstick / VIVA GLAM, $, available at MAC
Herbivore
The natural skin-care brand’s Pride edition of the bestselling Prism exfoliating mask doesn’t just look good — it does good. One dollar from each Prism mask and serum sold year-round (not just during the month of June!) benefits The Trevor Project.
Shop Herbivore
Herbivore PRISM Botanical AHA + BHA Exfoliating Glow Facial, $, available at Herbivore
Koio
Koio, the comfort and detailed-focused shoe brand, has created a limited edition sneaker just in time for Pride month. Made by hand in Italy, this all-white sneaker comes with three interchangeable Velcro patches with the words “family” embroiled. They will donate 10% of sale revenues to the Ali Forney Center.
Shop Koio
Koio Capri Pride, $, available at Koio
Reebok
Proceeds from Reebok’s Pride collection directly benefit the community with the brand pledging to donate $15K to the Whittier Street Health Center,‘s LGBTQ Youth Wellness Program for the wellness case of queer, transgender, intersex, and/or gender non-conforming folx.
Shop Reebok
Reebok Club C 85 Shoes, $, available at Reebok
Calvin Klein
In addition to spotlighting its gender-inclusive array of elevated essentials with a rainbow twist, CK has raised $400,000 for various charitable causes championing LGBTQ+ equity and safety. The brand also has a continuing partnership with PFLAG National, Transgender Law Center, and the BlaQ Aboriginal Corporation in Australia.
Shop Calvin Klein
Calvin Klein Pride This Is Love Tonal Bikini, $, available at Calvin Klein
Glow Recipe
Glow Recipe’s fan-favorite Watermelon Glow toner is getting a Pride makeover – but that’s not all its doing to celebrate. 100% of proceeds from the limited-edition toner will be donated to nonprofit organizations empowering LGBTQIA+ youth globally as part of the brand’s Glow for Good Social Impact Program.
Shop Glow Recipe
Glow Recipe Pride Watermelon Glow PHA+BHA Pore-Tight Toner, $, available at Glow Recipe
Crocs
Stock up on limited-edition Pride packs of Crocs’ iconic Jibbitz charms, which welcome self-expression in all forms. For the occasion, the footwear brand will also be making a donation to GLAAD.
Crocs Pride Transgender Pack, $, available at Crocs
Olay
You can now buy Olay’s best-selling Retinol24 + Peptide Night Face Moisturizer reimagined in sleek Pride packaging. (Act fast, there are only 2,500 limited-edition jars available.) Plus, Olay will be donating $100,000 to The Trevor Project via Can’t Cancel Pride.
Shop Olay
Olay Retinol24 + Peptide Night Face Moisturizer, $, available at Olay
Fabletics
Active lifestyle brand Fabletics is making a $25,000 donation from the net proceeds of its United In Pride collection, which benefits GLAAD.
Shop Fabletics
Fabletics Pride Built-In Bra Tank, $, available at Fabletics
Dame Products
Throughout Pride month, this sexual wellness brand will donating to The Center, organization that advocates for LGBT+ health and wellness, For The Gworls, an organization that plans parties in order to fundraise for Black trans people, and The Marsha P. Johnson Institute, an organization that protects and defends Black transgender people.
Shop Dame Products
Dame Products The Power Trip, $, available at Dame
Dr. Martens
To celebrate Pride, Dr. Martens dropped its signature 1461 leather Oxford shoes designed by artist and illustrator Loveis Wise as well as a $200,000 donation to The Trevor Project as part of the brand’s ongoing partnership with the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people.
Shop Dr. Martens
Dr Martens Jadon Boot Loveis Wise Pride Platforms, $, available at Dr. Martens
Kate Spade
In addition to launching a rainbow capsule collection of handbags, ready-to-wear, jewelry, and more in honor of Pride, Kate Spade will donate 10% of profits from The Rainbow Shop (up to $70,000) to The Trevor Project.
Shop Kate Spade
Kate Spade all day rainbow hearts large tote, $, available at Kate Spade
Levi’s
Levi’s retro-inspired Pride collection is meant to be lived in and features apparel and accessories showcasing queer culture. Levi’s also makes an annual $100,000 donation to OutRight Action International, an organization that works to advance LGBTQ+ rights worldwide.
Shop Levi’s
Levi’s Pride Muscle Tank Top, $, available at Levi’s
Becca Cosmetics
Becca’s famous highlighter just got a Pride-exclusive shade called “Hi, Angel.” The opal base and blue pearl reflection makes it a perfect not-so-subtle highlighter. Additionally, the makeup brand will be donating $50,000 to the Trevor Project.
Shop Becca Cosmetics
BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter, $, available at Becca Cosmetics
Vans
Vans are donating to organizations that are committed to advocating for and providing the space needed to uplift the LBGTQ+ community, such as the Tegan & Sara Foundation.
Shop Vans
Vans Skate Sk8-Hi Pride Shoe, $, available at Vans
UGG
UGG’s popular styles got the colorful treatment, thanks to the brand’s new Pride Collection. In addition to covetable new offerings, UGG is also donating $125,000 to The Trevor Project.
Shop UGG
Ugg Tazz Pridepop, $, available at Ugg
Fossil
American brand Fossil has released a Pride-themed collection of watches and jewelry, and it’ll benefit The Trevor Project. It’s been donating since 2021, supporting crisis services, education, and advocacy programs for LGBTQIA+ youth.
Shop Fossil
Fossil Limited Edition Pride Neutra Three-Hand Medium Brown Eco Leather Watch, $, available at Fossil
Happy Socks
Happy Socks is donating 10% of net sales from its Pride collection to InterPride, the international association for all Pride event organizers in the world.
Shop Happy Socks
Happy Socks 3-Pack Pride Socks Gift Set, $, available at Happy Socks
Teva
Teva released a Rainbow Pride Pack featuring new sandal styles in colorful hues. In addition, Teva is donating $20K to benefit one•n•ten’s Camp OUTdoors programs, which helps BIPOC and LGBTQAI+ youth develop leadership skills.
Shop Teva
Teva ORIGINAL UNIVERSAL GRADIATE, $, available at Teva
Pottery Barn Teen
The home goods brand is donating a portion of its total sales from the two products in its exclusive Pride collection to The Trevor Project. This includes 50% of the sale proceeds of each mug and 25% off the lumbar pillow cover.
Shop Pottery Barn Teen
Pottery Barn Teen Heart Mug to Benefit The Trevor Project, $, available at Pottery Barn Teen
Gap
This year, Gap is celebrating World Pride by releasing a capsule collection of artist-designed tees and donating $50,000 to GenderCool, a youth-led movement dedicated to empowering trans and non-binary folx.
Shop Gap
Gap x Frank Ape Adult Graphic T-Shirt, $, available at Gap
Nordstrom
This year, Nordstrom launched “Be Proud by BP.” — a collection for every gender expression that “celebrates love and the right to self-identify.” Ten percent of the sales from the collection will go to support Trans Lifeline, an organization that provides peer support and financial resources to transgender people in Canada and the United States.
Shop Nordstrom
Be Proud by BP Fenix Slide Sandal, $, available at Nordstrom
Baja East
Baja East’s stylish Pride capsule line features everything from collegiate-inspired hoodies to tie-dye everything. Pieces from the collection benefit Lady Gaga’s Born This Way Foundation, the singer’s nonprofit organization committed to supporting the wellness of young people.
Shop Baja East
Baja East Hot Shorts in Sour Candy Tie-Dye, $, available at Baja East
Torrid
Beloved plus-size retailer Torrid is teaming up with GLAAD on a 15-piece collection. Twenty percent of the proceeds will go toward the LGBTQ+ organization.
Shop Torrid
Torrid Pride Double Platform Heel Sandal, $, available at Torrid
Banana Republic
In addition to releasing a limited-edition 17-piece collection of Pride-themed apparel and accessories, Banana Republic is also donating a sum of $240,000 that’s been amassed over the last four years to the United Nations Free & Equal campaign aimed at promoting equal rights and fair treatment of LGBTI people. This year is no exception, their partnership continues this 2021 Pride month.
Shop Banana Republic
Banana Republic Pride Graphic Tank (Men’s Sizes), $, available at Banana Republic
Like what you see? How about some more R29 goodness, right here?
Did You Know J.Crew Is Made For Masc Lesbians?
The 9 The Best Lesbian Sex Toys, Per Queer Women
16 Queer-Owned Beauty Brands To Shop For Pride
