As temperatures begin to dwindle down and that familiar fall air begins to settle in, we bid adieu to our summer daze and say hello to a season filled with pumpkin spice lattes and scary movies. Ending our summer romance is never easy no matter how many times we go through it, but this time around the heartbreak doesn’t hurt as much with a new fashion brand on our radar. Set your heart on a brand based in Sydney, Australia, where summer never seems to end. Influenced by the song “Que Sera, Sera” (whatever will be, will be) by Dorris Day, Morrisday The Label represents moving with life wherever it may take you, and whatever it may bring you.
Morrisday The Label curates a balance between the modern-day gal and the classic, sophisticated woman with each line that it creates. From day-to-night pieces to knitted tops and printed frocks, this fashion brand makes transitioning from “cooler days to darker nights” as effortless as the transition from summer to autumn.
With Morrisday’s AW16 collection, you’ll be more than ready for autumn like no other. Reigning true to the ‘70s boho chic vibes and luxe aesthetic that Morrisday is known for, inspiration was drawn not only from the brand’s original influences, but from the sunsets captured in Dubai and Abu Dhabi. From pigmented, rusty camel and mocha hues to softer variations of the colors, the tilted “Horizon” color palette sets the perfect tone for a collection that has us daydreaming about sitting beneath grand, colorful tents in the middle of the desert.
This upcoming season, you’ll be dancing in bell sleeve dresses and turning heads in straight line coats that won’t only have your heart racing, but everyone else’s as well. Have you fallen in love yet? We sure have.
Cliché: What was the inspiration behind the creation of Morrisday The Label?
Morrisday Team: Morrisday was born out of a lifelong love of fashion and femininity. Founded in September 2015, the brand is the essence of effortless luxe and was inspired by the melodic vocal stylings of Doris Day’s song “Que Sera, Sera.”
People seemed to love your line at Coachella this past year. What is it about your clothing line that makes it so perfect for festivals?
The Morrisday styles all have an effortless luxe to them, which has been hugely popular. Our collections focus on textures and fabrics that work perfectly for festivals. A splash of embroidery or a patterned crochet can instantly lift a simple silhouette and make it a season must-have!
Did the company always intend for it to be such a festival-worthy brand?
The introduction of the festival-worthy ‘Casual Luxe’ styles happened quite organically. After our initial launch with party-wear, we went straight into designing the summer collection, which was inspired by exotic travels, so the collection was focused around festival and resort-worthy styles. It’s been so exciting to see the way all our customers and bloggers have styled each look.
It seems like all-white was a major trend this year. Is that something that was expected?
White is always popular in summer, so white on white was just taking it another step further, and we are loving it. The past few seasons, we’ve seen trends like camel on camel and looks with gorgeous cosmetic colors, so the white on white trend wasn’t a surprise to us. To make this trend your own, bring in some key textures or bold silhouettes. Our Nina Skirt is perfect for adding a glam edge to your look.
If you were packing for a vacation, which items from your line would be your go-to? What beauty products would also make the cut?
We are all about playsuits at the moment, so we are loving the Mystic Playsuit and the Dreamboat Maxi Skort. These looks are effortless and perfect for those festival summer days and nights. Our must-have beauty product for vacation is always a gorgeous BB Cream with SPF—great coverage and protection from the sun! We’re also always sure to pack a waterproof mascara as well.
The clothes are so sophisticated, yet work perfectly for care-free festivals as well. How do you balance that out when it comes to design?
Our ranges are always designed to be trans-seasonal and versatile. We want the dress that can be worn from the office to cocktails after work and the playsuit that can take you from a Friday night date to an all-day festival. We spend a lot of time getting to know our customers and their lifestyles so we can create designs that they’ll love. In the design process, we always focus on fabrics, colors, and prints to make sure the design can be taken from occasion to occasion—it’s all in how you style it, too.
How has the line evolved since launch?
Morrisday The Label was born in 2015, so it has been very exciting to see us grow so much so quickly. The collection launched with our signature sequin mermaid skirts, and from there we have evolved into resort and festival wear as well as gorgeous party dresses. There really is something for every occasion!
Shop from Morriday The Labels beautiful pieces at morrisdaythelabel.com.
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“A New Romance with Morrisday The Label” was originally appeared in Cliché Magazine’s Aug/Sept 2016 issue. Photographs courtesy of Morrisday The Label.
