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Misha Vaidya Interview

22Misha Vaidya is bringing storybook fashions to New York with her line By Misha. The London native focuses on sophisticated elegance with her “Eloquence” collection. Inspired by classic beauties such as Audrey Hepburn and Florence Nightingale, Vaidya’s collection exudes femininity and strength. She juxtaposes flowing dresses with tailored blazers for the perfect balance, ideal for the confident woman. Cliché caught up with the international designer to talk about her newest collection and what we can expect to see from her in the future.

Cliché: What influenced you into becoming a fashion designer?
Misha Vaidya: My love affair with fashion, drawing, and anything creative started when I was a very little girl. Having been born and brought up in London, I was fortunate enough to have a rich diversity of arts on my doorstep. In hopes of making this dream a reality, I started exploring styles, examining history and expressing my passion through illustrations, paintings, stories, and crafts.

What is the aesthetic of By Misha?
Understated grace with an unexpected twist! Many people want to fit in, but By Misha is for those who want to stand out. Feminine, sensual fabrics, subtle textures, and flawless detailing define the By Misha brand, which prides itself on creating effortless combinations of modern sophistication and timeless elegance.

What was the inspiration behind the “Eloquence” collection?
Beauty and persuasion, not only in speech, but as a lifestyle. The By Misha style is generally very architectural, with a sweet, dreamy twist. “Eloquence” stays true to that aesthetic, but has a much more minimal, refined feel. With a focus on assertiveness, the collection features more work-to-weekend wonders than normal and highlights the beauty of neutrals at all times of day.

6If you could choose one old Hollywood starlet to dress, who would it be and why?
This one’s easy! Audrey Hepburn. Not only is she recognized as a fashion icon, film legend, and one of the most beautiful women of all time, but she’s also equally well known for her amazing humanitarian work in disadvantaged communities. Her strength, confidence, and personality fits in perfectly with what By Misha stands for. Hepburn is an absolute inspiration, so much so, that one of our “Eloquence” dresses is named after her!

You were born and raised in London, educated in Miami, and your company is based in New York. Each city has its own unique style. How do you incorporate those influences in your collections?
Themes of nature, exploration, tradition, and dreams are integral to my last five collections. I try to incorporate all these concepts into the brand, even if very subtly. I feel like I’m very lucky to have been able to experience three amazing cities with such different qualities, which help me to appreciate the intricate details that we’re surrounded by. From historically renowned architecture and pioneer trends in London, beautiful backdrops in Miami, to the dream chasing of New York, I’ve been provided with the perfect creative playground.

Which trends are you excited to embrace this winter?
When designing, I gravitate towards standards of simple elegance where prettiness trumps quirkiness, and above all, the philosophy of not conforming to trends. Although trends are an integral part of fashion, I think there is always space for a classic silhouette, especially when you throw a dash of mischief into the mix.

Can we expect to see you in NYFW or LFW this season?
I have had the absolute pleasure of being able to showcase four collections at New York Fashion Week, and two at Miami Beach International Fashion Week. Since London is “home,” it is definitely on the horizon, as is another NYFW next season! Showing is nothing short of a dream come true. From the sounds of hairsprays and clicks of cameras, the air of excitement and anticipation, to the chatter of guests, zooms of lenses and richness of smiles, I wouldn’t trade it for the world.

Where do you hope to see By Misha in the next few years?
My goal is to expand, further bringing the fairytale to life. Expansion would be seeing the By Misha brand reach more people, in a variety of markets. It gives me a real sense of achievement to share my dream with others.


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Misha Vaidya Interview: Photography: Vlad Lafontant, Hair: Aaron Grenia, Makeup: Michelle Elizabeth, Model: Lindsey C. @ APM Models

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