There are literally thousands of people running fashion blogs from every corner of the globe. The great thing about fashion, though, is that unlike business or sport, or investing, there is no “right or wrong” way to do it but learning how to monetize your fashion blog is important for success. Beauty is in the eye of the beholder after all, and we all have our own take on fashion, meaning there is plenty of room in cyberspace for everyone.
In fact, the more unique your style, the better chances of your blog are in attracting followers. Create interesting content, start to generate good traffic and follow basic SEO best principles, and your blog could turn into more than a hobby and start generating you some useful income in the following ways.
Sell your creations
If you practice what you preach and enjoy designing clothes or accessories of your own, the best way to make money is to start selling them via your site. If, like most of the world, your site is built on WordPress, there are e-commerce add-ons that you can incorporate with relative simplicity. You can migrate your existing blog to Shopify, which is tailor-made for e-commerce. There is a whole range of Shopify tools you can use to help you with marketing, lead generation, payments, order management and more.
Become an affiliate
Of course, not every fashion blogger is also a designer, but there are other ways to make money from selling the products you love. As an affiliate marketer, you sign up to promote certain brands on your blog by writing about them and providing a link for your readers to buy them. Every sale generated results in a commission. The important thing here is to be selective, and only promote those brands that genuinely excite you. Don’t be tempted to overdo it and make every post overtly salesy, though, or your blog will start to lose the credibility that made it so successful in the first place.
Share your expertise
Many of the most successful fashion writers and journalists started out as bloggers. If your dream is to write for the big fashion magazines, your blog is the perfect platform to showcase your talents. The more successful your blog, the better the chance of getting noticed, but also, don’t be shy about putting yourself out there and offering to contribute content. Treat your blog as your portfolio and you never know where it might take you.
Become a promoter / influencer
The big names in fashion are just beginning to see the power of social influencers as a marketing tool. If your blog has a strong following on platforms like Facebook, Instagram or Twitter, you could be exactly what these companies are looking for. Social recommendations carry more weight than traditional advertising, and some bloggers are earning five-figure sums for single Instagram posts. The whole influencer market is still in its infancy but it is set to grow exponentially over the coming years. Those who were there at the beginning will reap the rewards, so there is no better time to learn how to monetize your fashion blog.
Read more fashion blogging articles at Cliché Magazine
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