The Fragrance to Beat

Sure, everyone’s body chemistry is different, but ultimately, Thierry Mugler’s Alien perfume is still Thierry Mugler’s Alien perfume, which we can spot on that girl walking a mile away from us. Am I right, or am I right? Don’t get us wrong; we love Alien just as much as that girl walking by does, but even our most beloved perfumes see their days sometimes. We would be lying if we said we didn’t have those moments of wanting to find that scent that instantly notes the very essence of who we are as beauty lovers, females, and to put it simply, as women. If you’re wondering where you can find such a thing, look no further. Lately, the beauty industry has been shedding some light on the fragrances to beat: niche fragrances.

Optimized-CLEAN Sueded Ode

Photo Courtesy of Sephora | CLEAN “Sueded Oud” ($90)

As we all know, we’re guilty of buying the same or similar scents of multiple body sprays, perfumes, and scented hand lotions than we know what to do with! It’s an addiction that, as beauty lovers, we can reason with just as much as we can with our ten different shades of nude lipsticks! (What? They’re not all the same.) However, at Cliché, we’re encouraging you to try something different—amazingly different—and we’re using the season of spring, the season to start anew, to go out on the edge not with your style or your makeup, but this time with your scent. That’s where niche fragrances come in.
Though experimenting with scents can be a little more difficult considering the sentimentality and sensitivity that the sense of smell can bring, the ideal of breaking our mold so that we don’t deprive ourselves of such a beautiful experience and enjoyable sensation is what’s so rewarding and refreshing. We deserve to find a scent that accentuates our souls—our inner beings that make us feel whatever and however it is we want to feel.
Optimized-Vilhelm Parfumerie Dear Polly - Liberty London $145

Photo Courtesy of Liberty London | Vilhelm Parfumerie “Dear Polly” ($145)

The up-and-coming category in the beauty industry is a fragrance-related term that is representative of alternative scents that are so diverse that, perhaps, the newness of such is what creates the originally off-putting smell. There are times where niche fragrances tend to focus on one particular scent, whereas most perfumes incorporate multiple notes in one perfume. However, niche fragrances are already proving to be equally as powerful, inviting, and wonderful as the favorite perfumes you have at home. In fact, niche fragrances are slowly becoming more popular with perfumery houses like Jo Malone making their way around the country. What’s particularly attractive about niche fragrances right now is their individualism, as their already unique scents blend with our body chemistry, making for an even more unique and in-distinguishable scent for every person.
Niche fragrances’ growing popularity can also be contributed to their presentation: no use of advertisement. There is simply the hard work of creating scents with timeless edge and sound reputation.
Niche fragrances can be found at your local Sephora store. Such brands include Ex Nihilo, Vilhelm Parfumerie, CLEAN, Nest, Atelier Cologne, and Juliette Has a Gun.
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The Fragrance to Beat: Featured Image: Photos Courtesy of Juliette Has a Gun

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