5 Small Beauty Brands You’ll Love

You know that when it comes to seeking out the latest in the ever-evolving beauty world, I am all about it. However, between the newest goodies that make their daily debuts on social media networks and the products flashing ‘New’ labels every time I enter a store, it can be quite the mission. So, instead of sharing the current “hottest” products, which can easily change within a week, I’m introducing beauty brands—five small New York companies, to be exact, that create products that pack a punch. Leave the stress of needing to keep up with every must-have beauty product out there and reign it in with a small business, one that not only produces high-quality goods that are made with tons of love, but one that provides so much goodness in each package that you’re sure to add them to the top of your holy grail list. Spread the love; share and shop these 5 small beauty brands you’ll love.
Natural E
Created by Elaine, who was born and raised in Manhattan, NY, Natural E brings you au naturale goodness right from the big city. Inspired by the raw nature found in the countryside when she was a child, Elaine wanted to bring the natural components she found there into her products. After educating herself on holistic medicine, as well as working with its practitioners, Elaine began her own journey in creating the Natural E Bath and Beauty collection. Made from pure, herbal ingredients without any artificial fragrances or parabens, Elaine brings forth products that will relax and enhance her customer’s body, mind, and spirit. Shop Natural E via its Etsy shop:

Mullein & Sparrow
Founded by Anit Hora, who was born in India and raised in New York City, Mullein & Sparrow formed from Hora’s personal journey. Hora grew up following the ancient Indian system of traditional medicine, Ayurveda. Her belief in the positive elements of plant-based healing was solidified during a backpacking trip around South America—a path that led her to connecting with the world in a natural way again. Once she returned to New York, Hora sought out knowledge of apothecary, herbalism, yoga, and skincare, which led her to not only become a successful holistic herbalist and esthetician, but allowed her to bring her own apothecary line of Mullein & Sparrow to life in Brooklyn, New York. Her line provides products that nourish with holistic, cruelty-free, vegan, and authentic ingredients to everyone who indulges in them. Visit and check out their social media networks via @mulleinandsparrow.

RAAW in a jar
When Trice Christiansen moved to New York, she lived a healthy, organic style in all aspects of her life—well, except beauty. She realized that the beauty products she used on a daily basis from high-end brands she trusted were not giving her body the gentle care and love it needed. After a troublesome reaction from a beauty product she loved, she swore off from using/buying any merchandise that had ingredients she did not recognize. With that, she started to study herbal medicine from traditional Chinese and Western cultures, and she then began to create products that not only were made from raw ingredients, but had healing properties as well. Christiansen’s first product, “Miracle Oil,” successfully treated her eczema, and from then on, RAAW became what it is today. RAAW in a jar offers 100% natural, cruelty-free, certified-organic, and non-toxic goods for your body to soak up, helping you create a clean lifestyle, inside and out without any chemicals, unnatural preservatives, etc. Shop RAAW in a jar at and stay connected on their social media via @raawinajar.

MAKE brings forth not only paraben-free and cruelty-free beauty products from New York City, but a message to its customers that there are no rules to beauty. It’s all about coloring outside the lines with MAKE products and doing whatever your heart desires—whether that’s glittery eyes all year round or a bright, colorful lip any time of the day. When using MAKE, it’s all about being true to you, trying something different every now and then, and making a life you aren’t afraid to live. Each beauty product from MAKE has rich formulations that include a versatile range of shades, finishes, and textures that make any look possible. Ten percent of sales from this wonderful company is donated to the We See Beauty Foundation—a foundation that supports women-led and worker-owned cooperative companies around the Americas. Purchase beauty products from MAKE that won’t only allow you to create whatever you want, but help companies flourish as well, at Stay in touch with them on Twitter @makebeauty and Instagram @makebeautyofficial.

LURK brings fragrances into the air from essential oils to create luxury perfumes that smell simply divine. The oils used are 100% natural with no synthetics, additives, fixatives, compounds, GMOs, parabens, or phthalates. Each one-of-a-kind scent is developed from hard work, dedication, and the want to make eco-friendly and sustainable products that are kind to the world around it. Douse yourself with something that not only looks and smells good, but is made to be good. Visit and stay up to date on the latest creations from LURK as well via their social media at @lurkbeauty.

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