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Not only does the reimagined logo represent a new era for the entire Birdhouse family, team, and brand, but it also symbolizes the newly formed partnership for RWCO, the brand development company co-founded by Milner and Cunningham. The organization works to train and develop brands to be able to work alongside high-profile clients such as Briana Miller, DGK, Juelz Santana, and Tony Hawk.