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“Every player, I’m sure has a personality that is not or doesn’t equate to who they are when on the court,” Aiken said. “Start to open that up, you know, if you are comfortable being vulnerable. That’s something that Terance does really well. He’s comfortable and he’s vulnerable and willing to show who he is off the court. When you expose and express who you are, they’re gonna be tons of people that might like the NFL, but love something about you that reminds you of them. Those are the types of things that you want to build content around.”
