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“We primarily focus on the needs of Ja and what he needs, what he wants,” Ben Nethongkome, Nike Senior Designer, Footwear Performance Basketball, told AfroTech in an exclusive interview. “We’re leveraging a zoom bag that’s placed right below the bottom of the feet to keep them feeling bouncy and keep his vertical leap explosive. At this price point, I would consider it as a premium technology that we’re not offering very much in other places.”
