Drake fans are responding after a Kendrick Lamar video game attracted more than a million players.
As AFROTECH™ previously reported, the rapper’s song “Not Like Us” inspired a web-based game developed by Richie Branson, whose real name is Marcus Brown II.
“Not Like Us: The Game” allows users to play as Lamar. The objective is to hit an owl piñata using a baseball bat until candy pours out. With each hit, the speed of the owls progressively increases and players hear the word “wop.”
Someone tell @aubreysattorney and @certifiedjared we’re live with a “Family Matters” game. https://t.co/liLzQffnM7
— Family Matters: The Game ⁶𓅓 (@fammattersgame) July 22, 2024
The game has been a success, garnering 1.2 million players in its first 36-hour period, Branson revealed on X, formerly Twitter.
“I did this for the people,” Branson told Rolling Stone. “I did it as a love letter to hip-hop and music, and because of that I wanted to make sure people would enjoy it. This particular game and the way it was set up, [with] Kendrick smacking owls around — I thought that would be the most enjoyable way of expressing my love of hip-hop music.”
Branson’s brainchild has now inspired Drake fans to launch their own video game called “Family Matters: The Game,” Billboard reports.
“Made by some real ones to prove a point. That ‘Not Like Us’ game was trash. KBots backdooring the plays like Kendrick’s Spotify, haha,” the game’s credits state, per Billboard.
Users playing the “Family Matters” game must shoot Grammy Award trophies into Lamar’s mouth, with difficulty increasing at each level. In the background, players can hear a digitized version of the “Family Matters” instrumental.
User jiggyXstar_ commented, “Made organically by FANS …the problem with Kendrick and his team, the 20 other rappers hating on drake , the music execs, the media is that they underestimate how really strong drake’s fanbase is .. organic love.”
“Not Like Us” is still performing well on the Billboard Hot 100 charts, returning to the top spot for the week ending on July 20, 2024. Meanwhile, “Family Matters” has dropped off the charts, per Billboard.
