If you’re planning to sell a home, you’ll likely need help from a realtor. You can hire an agent who will assist you in putting your home on the market. You can also count on their help when you create the description of your home that will hopefully get people interested in it.
Digital marketing for real estate is not an exact science, but there are definitely some techniques associated with it that are likely to work better than others. Realtors have landed on these strategies after years of trial and error.
Let’s talk about some viable sales techniques that known to get your home the most attention if you ever decide that the time has come for you to move.
List Any Recent Home Improvements
You will want to make a list of home improvements that you make to your property for the whole time you are living there. Note the improvement you made, the year you made it, and whether it comes with any kind of a transferable warranty.
All of this information is likely to come in handy when you are getting ready to move and want your real estate agent to create a listing. For instance, you might mention that you put a new roof on the house a couple of years ago. Maybe you’ll say that you installed a new backyard fence or patio.
All of these features should allow you to get higher offers for the house. People like to know that the previous owner worked on the property and did not let anything fall into disrepair.
Talk About What’s in the Neighborhood
The listing should also talk about what is in the neighborhood. If you would be close to a shopping district by living in that house, the listing should say that. If there are public parks nearby with pleasant biking or walking trails, mention that as well.
Your home’s listing should probably mention things like what schools are nearby. Some potential buyers might have children, and they will want to know what schools are close. Mention things like how close you are to public transportation, colleges, or anything else that you think might be of interest to a potential buyer.
Be Up Front About the School and Property Taxes
The listing should mention what the property taxes and school taxes were like for the past several years. Often, a home will become more or less attractive when someone looks at it and sees that the property taxes and school taxes are higher or lower.
Some neighborhoods seem perfectly lovely, but they come with high property and school taxes. This might repel some buyers, but at least you’re being honest about it.
You can’t really try to conceal what the typical property taxes and school taxes are like each year. If you don’t list those, understand that they’re public record, so a possible buyer can find out about them anyway. It’s better if you provide them that information upfront.
Be Sure to Mention the Size of the Yard
The size of the yard, or yards, if there’s land in both the front and back, can be a major selling point for some home seekers. They may have kids, a dog, or both.
If so, then you mentioning that the house sits on a generous piece of land will probably appeal to many families and individuals. They might love the idea of having a fenced-in backyard where their kids and dog can run around and play.
On the other hand, some home seekers might be deterred by a front or back yard that’s too large. If they’re older adults and don’t have any kids, they might not like the idea of having to mow the grass every week during the summer.
Be Sure to Feature Lots of Professional-Quality Pictures
You will definitely want your real estate agent to send over a professional photographer who can take some high-quality pictures of the house that you can feature on the listing when you’re ready for it to go live. These pictures should only be taken after you have cleaned your home thoroughly.
You want pictures that show the house at its best. You might paint some of the rooms or do some other relatively inexpensive improvements before you have the photographer come over.
This is how you get pictures that make the house virtually flawless. You’ll want to wait for a sunny day to photograph the rooms at their most picturesque and inviting.
Mention Any Open Houses Coming Up
Your listening should mention any open houses that you have coming up. If you are putting the house on the market, then ideally, you want to give prospective buyers about a month to think it over
A couple of weeks should be the minimum. During that time, you want to have multiple open houses. This will give the realtor a chance to talk to possible buyers about the property and to answer their questions.
You should not be home for these open houses. You can clear out with the rest of the family for a couple of hours and go to a park or to get some lunch. Maybe you’ll head to a museum or some other place of interest nearby.
By the time you have conducted at least a couple of open houses, you should have some interested parties, assuming you have a desirable property and the housing market is hot. To make it more likely you’ll get a lot of interest for the property from qualified buyers, try to put the house on the market sometime between Memorial Day and Labor Day.
This is generally considered to be the prime selling season in the real estate industry. You should have plenty of individuals and families looking to check out some homes at this time of year when the weather is nice.
If you follow these rules, then you can probably get some respectable offers on your house and sell it with no issues.
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