Betina Lou SS 2014 Collection Video

The Montreal-based clothing line Betina Lou is pretty much known for its classic, ultra feminine apparel, and its Spring/Summer 2014 collection is no different. Favoring neutral palettes, subtle detailing, and elegant patterns, the collection includes everything from light, collared button-downs to breezy, playful dresses and shorts. And to promote this darling new collection, the company teamed up with director Hervé Demers to film the short lookbook video, Betina Lou in the Countryside.
“Marie-Eve’s Spring/Summer 2014 collection features soft, subtle tones,” says director Hervé Demers. “To show it in its best light, I decided to create a minimalist white visual world in which the props and set virtually blend into the background.”
Watch the short lookbook film below, and visit betinalou.com for prices and more information.

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BY MEGAN PORTORREAL
Betina Lou SS 2014 Collection Video: Images courtesy of Betina Lou