Welcome to Prideful, a month-long stretch where we celebrate our identities with pride and honor queer-owned brands, whether it’s fashion items that give us gender euphoria or our favorite queer-friendly sex toys.
Pride Month is a great time to buy from queer-owned businesses, especially queer fashion brands. No matter where you fall on the gender or sexuality spectrum, we’ve compiled the best queer-owned fashion brands that sell everything from clothing, intimates, and swimwear to accessories like bags and jewelry in a range of styles and vibes that’ll fit your taste. From compressive binder-alternative pieces to gender-neutral clothing lines and healing crystal necklaces, there’s something for everyone. We’ve even included lifestyle brands and retailers that offer a broader range of products in addition to fashion, including inclusive lingerie, queer-made beauty products, and homeware finds.
By shopping small and queer-owned brands, know that you’re supporting the LGBTQIA+ community and spreading awareness for more queer creators. Read on to learn more about the queer-owned fashion brands to shop this month and beyond for a stylish, well-rounded wardrobe.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
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Leota
Queer founder of Leota, Sarah Carson, created her brand with inclusivity at the forefront — it’s a female-run business celebrating every body shape and offering pieces in sizes XS through 3XL. Find fun, flirty dresses in bold prints and bright colors along with a sprinkle of jumpsuits, rompers, and separates that are perfect for the summer.
Shop Leota
Leota Curve Poplin Smocked Midi Dress, $, available at Leota
TomboyX
TomboyX is well-known for its gender-neutral intimates from boxer briefs and compression tops and tucking panties and period underwear. Queer couple Fran Dunaway and Naomi Gonzalez filled a gap in the market here, supplying a range of pieces that anyone on the gender spectrum can shop from by making those pieces available in sizes 3XS through 6XL.
Shop Tomboy X
TomboyX Essentials Soft Bra – Fruit Salad, $, available at TomboyX
ARSN
Shay Ericksen and Kaila Rhubright started their jewelry brand with love, lust, and heartbreak as core themes of each product (and each cheeky product name). Shop statement gold and silver jewelry, including vintage-inspired pieces as well as bold sunglasses.
Shop ARSN
ARSN Stripped Down Earrings, $, available at ARSN
ARSN Choke On All That Sh*t You Talked Necklace, $, available at ARSN
Andie Swim
We all know and love Andie Swim, but you may not know that it was created by queer founder Melanie Travis. She managed to create swimwear that’s not over-sexualized, is body-inclusive, and is also sustainable. You’ll find timeless swimwear, resortwear, and loungewear with a twist that you’ll want to soak up the sun in all day long.
Shop Andie Swim
Andie Swim The Tulum One Piece, $, available at Andie Swim
Ality
Named after founder Ality Richardson, this “gender free low-key luxury brand” offers streetwear staples that embrace and celebrate individuality. You can build a versatile wardrobe with this small but mighty collection of shirts, hoodies, joggers, and outerwear.
Shop Ality
Ality That T-Shirt, $, available at Ality
Ality Good Vibe Joggers, $, available at Ality
Urbody
This trans-woman-owned brand started by friends Mere Abrams and Anna Graham sells gender-inclusive intimates and loungewear from underwear and compression tops to sports bras and bike shorts. These pieces are designed for trans, non-binary, and gender non-conforming folks to feel confident in what they wear under their clothes.
Shop Urbody
Urbody Half Tank Cotton Compression Top, $, available at Urbody
Urbody Cotton Hip Brief, $, available at Urbody
Minna
Queer-led retailer Minna was created by Sara Berks with a focus on working with master artisans in Central and South America as well as showcasing other queer, POC, and women-owned brands. There’s a large range of homeware with a smaller collection of bags, hair accessories, jewelry, and robes to peruse.
Shop Minna
Minna Valley Bag Ripple, $, available at MINNA
Honey Birdette
If you’re looking for sensual and playful lingerie from a queer-owned brand, look no further than Australian company Honey Birdette. In addition to sex toys, the brand expanded into a broad range of intimates and lingerie and recently dipped into eco-friendly swimwear.
Shop Honey Birdette
Honey Birdette Emily Toffee Bustier, $, available at Honey Birdette
Honey Birdette Emily Toffee Thong, $, available at Honey Birdette
CLED
AAPI and queer-owned jewelry brand CLED was started by Seulye Jo with a mission to recycle glass and upcycle it to create stunning statement pieces. Fall in love with its colorful earrings, necklaces, bracelets, rings, and charms featuring “gems” created from discarded glass bottles.
Shop CLED
CLED Duo Sculpture Ring, $, available at CLED
CLED Heart Dangling Ring, $, available at CLED
CLED Oval Sculpture Ring, $, available at CLED
Woxer
Alexandra Fuente created her Latine-, woman-, and queer-owned brand because of her own struggle with finding comfortable boxer briefs that fit all bodies and genders. The inclusive product line includes full-coverage underwear and bralettes in sizes small through 3XL.
Shop Woxer
Woxer Icon Bralette, $, available at Woxer
Woxer Baller Boxer Brief, $, available at Woxer
Jeff Wan
Queer designer Jeff Wan creates sleek and classic leather goods and accessories, including wallets and keychains. The brand also recently stepped into the metaverse with its signature leather lunch box purse coming with an NFT.
Shop Jeff Wan
Jeff Wan Lunch Box 11 + NFT, $, available at Jeff Wan
House of Intuition
Couple Alex Naranjo and Marlene Vargas started their brand with spirituality at the forefront and the hope to bring power and intention to the lives of their customers. You can shop across homeware, beauty, jewelry, and much more, and you can even shop by theme, such as “self-love,” “astrology,” and “healing.”
Shop House of Intuition
House of Intuition Rose Quartz Teardrop Necklace, $, available at House of Intuition
Lorals
Queer founder Melanie Cristol created Lorals so that more people can enjoy great sex on their own terms. The brand sells sheer underwear that can be worn during mess-free oral sex — just choose between pleasure and protection styles with the latter offering FDA-cleared STI protection.
Shop Lorals
Lorals Sheer Pleasure Bikinis – 4 Pack, $, available at Lorals
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