A skincare company geared towards empowering those with melanated skin has raised new funding.
Established in 2021, co-founders Sneha Mehta and Jade Oyateru launched Uncover in Kenya. The company offers resources that include quizzes and interactive features to tailor a skincare routine to the user, its website mentions.
So far, Uncover has a digital audience of more than 200,000 women across Kenya, Nigeria, and the diaspora, Shoppe Black reports. It has also just expanded to Ghana and Uganda. Products are sold on its e-commerce platform and are also available in major retail stores in Kenya and Nigeria.
“Our shelves are filled with international products that are simply a geographical expansion strategy, with little thought on tailoring products to women in Africa. We are on a mission to change that, to make Africa a priority and not an afterthought. We hear you, we see you and we value you and we are specifically making skincare with U in mind,” a statement from the company website reads.
Uncover seems to be increasing interest within its target audience. Revenue has soared by more than 10 times within the past two years.
Now, the company is being fueled with $1.4 million in funding in a round led by EQ2 Ventures and IgniteXL Ventures. Chui Ventures, Samata Capital, and Altree Capital also participated in the round.
The investment will support expansion into new markets.
“We are delighted to partner with a remarkable group of investors who share our vision for the future of women’s skincare and wellness, both on the continent and beyond,” said Oyateru, also the company’s chief operating officer, per Shoppe Black.
Bringing attention to the benefit of Uncover’s personalized skincare approach in new markets as well, CEO Mehta commented:
“We’re proud to be among the first to prioritize testing on African women. We’re thrilled to be starting in Africa, but the potential for our solution is clearly global.”
