Tanya Van Court’s Goalsetter has reached yet another milestone since launching in 2019.
As AFROTECH™ previously reported, the founder and CEO founded the fintech platform to help youth and families gain access to banking and financial education, including tools, investing, and savings. In 2021, Goalsetter’s mission caught the attention of NBA stars Kevin Durant, Carmelo Anthony, and Andre Drummond, who all invested in the company’s $15 million Series A funding round.
Now, Goalsetter has announced that the round isn’t finished just yet. According to a press release shared with AFROTECH™, Goalsetter has closed on a $9.6 million Series A extension round.
The new round was led by an affiliate of Edward Jones and MassMutual through its MM Catalyst Fund, the press release details. Fellow investors included Fiserv, Seae Ventures, Webster Bank, Astia Fund, Partnership Fund for New York City, Reseda Group, and InTouchCU.
“Our new Series A extension marks a significant milestone for Goalsetter as we continue to redefine financial education and inclusion across America,” Van Court shared in a press statement. “This funding will empower us to enhance our B2B offerings and forge stronger partnerships with credit unions, banks, and wealth management institutions, expanding our reach and impact to ensure that the next generation can grow into savvy savers and investors.”
She continued, “This is an investment in Goalsetter and in the future financial well-being of millions of young Americans. Together, we are building a foundation for a more equitable and financially literate future for all.”
In addition to forming more B2B (business-to-business) and financial institution partnerships, Goalsetter plans to use the funding to “facilitate the launch of live bank and credit union product implementations and core processor integrations” in order to be more accessible to banks and credit unions across tech platforms.
“Goalsetter has successfully produced measured and meaningful positive outcomes as it helps families of diverse demographics increase savings and practice smart spending habits, making them a unique player in this market,” said Liz Roberts, head of impact investing at MassMutual, one of Goalsetter’s leading investors. “At MassMutual, we know the value and importance of helping all Americans achieve financial well-being and look forward to continuing to support Goalsetter as it helps close the financial literacy gap across the country.”
