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“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days, and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry said, according to ESPN. “We understand that it’s a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling.”
