Snoop Dogg is bringing a new cannabis shop to Los Angeles, CA.
The rapper, born Calvin Cordozar Broadus Jr. in Long Beach, CA, is preparing his latest venture. According to Benzinga, he is poised to open a cannabis store between the Los Angeles International Airport (LAX), one of the busiest airports in the world with 75 million visitors annually, and SoFi Stadium. LAX is one of the busiest airports in the world, with 75 million visitors annually, per L.A. Business First.
The shop has been named S.W.E.D, which stands for “Smoke Weed Every Day.”
Snoop Dogg confirmed the store’s launch on X, formerly known as Twitter. The grand opening is set for July 14 at 3 p.m. at 5494 W Centinela Ave., Los Angeles, CA 90045.
Snoop Dogg and Death Row Records are expected to be in attendance.
“SWED. My store grand opening this Sunday 7/14 here in LA. Ima pop out n c yall there,” Snoop Dogg wrote on X.
The dispensary plans to showcase Snoop Dogg’s legacy with memorabilia like the wooden Death Row Records chair and a space honoring the Doggy-Style album. Additionally, Snoop Dogg’s handwritten sayings are plastered on graffiti walls.
S.W.E.D. plans to sell top-of-the-line products, although it is unclear what strains will be made available at the time of this writing.
The announcement should come to no surprise as the rapper has been a frequent cannabis user and has previously folded it into his business ventures. In fact, after securing ownership of Death Row Records in 2022, he introduced a cannabis brand, as AFROTECH™ previously reported. Strawberry Gary, Tropi Cherry, LA Runtz, and SFV OG were the first strains made available, per Leafly.
Looking ahead, Snoop Dogg plans to scale his entrepreneurial footprint yet again, but in a new industry. Benzinga notes that he has a S.W.E.D. coffee shop in the works that will reportedly open in Amsterdam, Netherlands, with a projected launch date of August 2024.
