Rihanna is expanding her empire!
It is no secret hair has been important to Rihanna’s identity. Now she is taking that passion into the business world. The mogul took to social media to announce Fenty Hair will launch on June 13, 2024, and cater to every hair type.
“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” she wrote on Instagram. “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style . WE COMING 6/13, but sign up NOW so you can get access and shop before anyone else FENTYHAIR.COM.”
At the time of this writing, it is unclear what specific products will be launched to the public in the coming weeks, although a sneak peak of what’s to come was shared on Rihanna’s Instagram story.
Additionally, information on the company’s Instagram landing page reveals the products have been “clinically tested to repair, strengthen, hydrate, smooth + protect. STRONGER STYLES START HERE.”
Fenty Hair represents a bold step into a new industry for Rihanna, who has already made a significant impact in the makeup industry with Fenty Beauty, of which she owns 50% (the other 50% is owned by French luxury goods conglomerate LVMH). Setting itself apart with its commitment to inclusivity, Fenty Beauty launched with 40 foundation shades and has continued to expand its range. With a valuation of at least $2.8 billion, as estimated by Forbes, the brand has also made inroads into the Chinese market as of April 2024.
In addition to her success in the beauty industry, Rihanna is also at the helm of lingerie brand Savage X Fenty, which is valued at about $270 million and launched in 2018, according to Forbes.
As Rihanna ventures into the world of hair care, her track record of success speaks for itself.
