Quavo is diversifying his portfolio with a new restaurant venture.
On Tuesday, April 9, 2024, the rap artist took to Instagram to share with his 23.8 million followers the development of V12 Restaurant & Sports Bar in Atlanta, GA.
“We finally here. We finally here,” Quavo expressed on an IG story. “The top secret project is almost finished. Yeah V 12. We live.”
It was also revealed in the same clip, a soft opening will be held at the restaurant located at 610 Spring St NW, near the Varsity restaurant, per Hip-Hop Vibe.
He continued, “We will be ready for the light open and light flex on Huncho Day, man. We appreciation the prayers. We’re appreciating the guys giving back. Where we at? Right across the street from the Varsity man. The heart of the city. Big blessings. It ain’t done. We ain’t done.”
It appears Quavo had a jam-packed day as he was also seen promoting a white cognac in Georgia.
According to a news release, the spirits product is labeled White X Cognac and is created in partnership with spirits company Sazerac.
“What I love about White X is that it’s an entirely different drink experience than any other type of cognac,” Quavo said in the news release. “I’m a big believer in challenging the status quo, and I think that’s the role of white cognac. White X is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X is smooth and sippable – a reward for the hustle.”
The business moves mark yet another from Quavo in his city. As AFROTECH™ previously told you, Quavo partnered with Smoke World Co. in 2022 to help remove stigma in the smoking industry and create jobs locally.
While Quavo appears to continue to water his seeds in Atlanta, his entrepreneurial muscle has always been seen in other places. In fact, he shifted into the digital world as a playable NBA 2K character in 2022 along with The Game.
Outside of his personal ventures, Quavo has also placed his attention towards investing in other companies. As AFROTECH™ reported he purchased a minority stake in sportswear brand Legends in 2020. Most recently, he participated in Altro’s $4 million strategic raise to make credit building more accessible to the masses.
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