According to WWD, James and Carter’s The SpringHill Company (TSHC) has partnered with global beauty brand Parlux to create “a seven-product collection of skin, hair and beard care products” with inspiration from “The Shop,” their production company’s Emmy-winning series.
“We created ‘The Shop’ out of a deep love and passion for the barbershop experience,” Paul Rivera, one of the show’s co-creators, said in an interview with the outlet. “Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now, we want to give people another side to the experience.”
Starting April 1, The Shop Men’s Grooming Line will hit the shelves of approximately 1,600 Walmart stores with products all costing $10 or less.
The goal of the product range is to offer male consumers “an accessible, solution-led approach to personal care,” the outlet explained.
“We’re so excited to welcome The Shop and their new line of men’s grooming products to our growing assortment, and believe our customers will love the high-performance products at an exceptional value,” Creighton Kiper, Walmart U.S.’s vice president of merchandising – beauty, said in an official statement.
Customers can anticipate finding the following products in the brand’s inaugural line: aftershave-toner, exfoliating face wash, shave cream, deep-conditioning beard cream, moisturizing shampoo and conditioner, as well as a styling pomade.
“From our very first meeting, Parlux saw the tremendous potential and opportunity for The Shop to create a grooming line as a natural extension of the show and their community,” Parlux President Lori Singer said.
Moreover, Parlux has partnered with other entertainers including Drake and his Better World Fragrance House.
The Shop Men’s Grooming Line is yet another extension of the hit series, which also finished its first five-stop tour of Historically Black Colleges and Universities in December 2023.
Season 7 of the show is set to premiere in March 2024 on TSHC’s Uninterrupted YouTube channel.
