Bob Marley’s legacy continues to stand the test of times.
According to a news release shared with AFROTECH™, the Bob Marley family is collaborating with premiere cannabis brand Jeeter to launch a limited edition Jeeter x Bob Marley “One Love” Unity Joint.
The venture is in alignment with the late singer who often smoked weed for its spiritual and medicinal properties as a Rastafarian, GQ reports.
To bring the product to the public, Jeeter and the Marley family took a trip to Nine Mile, Bob’s birthplace located in Jamaica, where the team immersed themselves in the culture and music. Additionally, the Marley family worked closely with Jeeter to assist with the strain and packaging to ensure the final product was authentic to Bob’s legacy.
“Jeeter’s work in the cannabis space has been incredible,” expressed Cedella Marley, Bob’s daughter and CEO of Bob Marley Group of Companies. “Cannabis culture and the Marley movement go hand in hand. Jeeter’s deep dive into Jamaican culture has been a joy to witness, and the results speak for themselves.”
The product, which released on May 23, 2024, in Arizona, California, and Michigan, is enclosed in a leather guitar case with Bob’s image placed on the external casing. Featured inside is a double-twisted hand-rolled joint made with 4.2 grams of premium cannabis flower, all rolled into a ceramic tip.
“From packaging that pays homage to his musical prowess, a strain that references his affectionate name for cannabis (“herb”), and a ceramic tip that emulates joints Bob himself used to roll, each detail was determined with respect and authenticity,” the news release read.
Reflecting on the partnership, Jeeter co-founders Lukasz Tracz and Sebastian Solano said in a joint statement:
“We’re thrilled to do a collab with the iconic music legend Bob Marley. To make this collaboration genuine, we went to Jamaica to connect with the culture he loved. This is all about celebrating Marley’s legacy in a real and respectful way.”
