April Anderson left a comfortable job to bet on herself.
According to The Detroit News, the entrepreneur exited a corporate finance role that paid her six figures to pursue entrepreneurship and become a baker. Since age 9, Anderson envisioned this career path, making treats for her family, ILITCH Companies News Hub mentioned.
“I have always loved doing things with my hands. I think that’s why I love working with doughs like yeast rolls, cinnamon rolls, and biscuits. I am a hands-on learner,” she told Food & Wine in 2019.
Anderson launched Good Cakes and Bakes, alongside Michelle Anderson, her spouse and co-owner, in 2013 in Detroit, MI. Their joint efforts earned the shop national recognition for its organic desserts and baked goods. By July 2023, they launched a second store in Detroit, MI.
“We are thrilled to expand our presence [in] Detroit,” said Anderson at the time, per ILITCH Companies News Hub. “Columbia Street is a great opportunity to expose visitors and locals to our baked goods. And we are doing something a little different at this location. In addition to our baked goods, we will be serving coffee and more breakfast items.”
Good Cakes and Bakes offers cookies, cupcakes, brownies, layer cakes, breakfast items, and vegan dessert options, per its website.
“This is a great example of us connecting with an incredibly successful entrepreneur in the City of Detroit and being a part of her growth story,” said Rian English Barnhill, vice president of community and government affairs for Olympia Development of Michigan. “We are so excited for our fans, residents, visitors and colleagues to get a taste of the phenomenal treats at Good Cakes and Bakes and look forward to a great partnership with April and Michelle.”
In 2023, the shop reportedly generated $1 million in revenue, but Anderson paid herself less than $10,000 after expenses, per The Detroit News.
Despite the revenue feat, the shop has still experienced its hardships, especially during COVID-19. Still, Anderson has no hopes on giving up on the bakery.
“I never once thought about quitting,” Anderson told the outlet. “I always think about my staff and the community. It’s a labor of love.”
