Founder, Amish Shah – “J’evar embodies the values of exceptional quality, captivating design, and unwavering commitment to sustainability. We aim to be leaders in the industry by crafting jewelry that represents the future—a perfect fusion of innovation, design, and enduring beauty.
Sparking a Revolution in the Lab-Grown Diamond Industry
In the realm of luxury fine jewelry, J’evar has emerged as a trailblazer, challenging conventions, and redefining the landscape of the lab-grown diamond industry. Inspired by a rich heritage in jewelry-making for Indian royals since the 1930s, founder Amish Shah embarked on a mission to revolutionize the centuries-old industry. Motivated by a desire for innovation, Shah recognized the potential of lab-grown diamonds in 2006, setting the stage for his remarkable journey.
“Entering the diamond industry, I noticed the lack of innovation and the repetition of traditional practices,” Shah reflects. “But my first encounter with Lab Grown Diamonds sparked my excitement to revolutionize this centuries-old industry. It felt like being a kid in a candy store, full of excitement and possibilities.”
In 2006, Shah introduced the world to the groundbreaking “Firefly Collection,” the first-ever lab-grown diamond jewelry line. Although met with ridicule and skepticism at a jewelry industry convention, Shah’s determination was undeterred. Recognizing that pioneers often face resistance in the early stages of disruption, Shah pressed forward, establishing ALTR Inc in 2016, the parent company of J’evar, with a mission to educate consumers about the beauty and benefits of lab-grown diamonds.
“Our primary focus has always been on educating and empowering consumers,” says Shah. “We realized that consumers desired clarity on various aspects of the diamond industry—origin, design, sustainability, and overall experience. This realization led to the birth of J’evar, where we aim to create Jewelry with a Conscience.”
Crafting Jewelry with a Conscience
J’evar stands at the forefront of the lab-grown diamond market, setting itself apart through its core pillars of design, quality, and sustainability. In a world where transparency and authenticity are paramount, J’evar takes pride in providing consumers with the information they crave, giving them the confidence to make informed choices. J’evar doesn’t want anyone to wonder about the provenance of their diamonds and has pulled back the curtain on the process of creating lab grown diamonds.
“Authenticity and transparency are crucial to today’s consumers,” Shah explains. “They want to know the origins of the diamond, who grew it, the environmental impact of its production, and whether it was cut in ethical and sustainable factories. J’evar addresses these concerns, distinguishing itself from competitors in the lab-created diamond market.”
The design philosophy of J’evar jewelry collections reflects meticulous craftsmanship, evoking emotions, resonating with personal stories, and forging a profound connection with consumers. Upholding the highest standards of fine jewelry, J’evar is transparent about the origin and supply chain of its lab diamonds, striving to use recycled gold and sterling silver in its jewelry pieces whenever possible. J’evar exclusively uses Type IIa Diamonds in Colorless (D-G) and VS quality. J’evar obtains independent laboratory grading for larger-sized diamonds, ensuring that exceptional quality is always upheld.
In a world where sustainability and environmental impact hold significant importance, J’evar goes above and beyond to address these concerns. From using solar farms for renewable energy to power its diamond production, to employing recycled metals in the crafting process, J’evar prioritizes responsible practices. The brand’s commitment extends beyond its products, as its digital store is hosted on a carbon-neutral platform, and shipping is carbon-neutral too.
Diverse and Exquisite Product Lines
J’evar offers an array of jewelry collections that cater to a wide range of tastes and occasions in White Gold, Yellow Gold, and Sterling Silver . Each collection embodies the brand’s commitment to elegance, innovation, and timeless beauty. Let’s explore their inaugural product lines available today:
Beating Hearts Collection
The Beating Hearts Collection celebrates the bond between individuals who truly love each other, emphasizing the harmony and balance found in relationships. Each design in this jewelry collection features an open space, symbolizing an open embrace and the acceptance of differences. Inspired by the convergence of two hearts, these wearable works of art capture the essence of love and unity while allowing for individuality. The collection includes stunning diamond necklaces and pendants, diamond bracelets, and diamond earrings—each piece serving as a symbol of union with a touch of uniqueness.
Lotus Petals Collection
The Lotus Petals Collection embodies the purity and selflessness of true love. Inspired by the lotus flower, which represents purity in many cultures, this collection revolves around captivating beauty of lotus petals through meticulous craftsmanship that form the prongs of each setting. The exquisite settings are designed to be soft against the skin, allowing for comfort and a gentle reminder to cherish the present moment. The Lotus Petals Collection offers a range of diamond necklaces and pendants, diamond bracelets, and diamond earrings, each piece serving as a reminder to hold onto love while allowing it to flow freely.
Elements Collection
The Elements Collection celebrates the fundamental elements that define who we are. Inspired by TYPE IIa that are 2% of the world’s purest diamonds on Earth, known as Golconda diamonds, this collection captures the essence of essential beauty and personal identity. Classic diamond stud earrings, diamond necklaces, diamond bracelets with a modern touch in form of design and safety form the backbone of the Elements Collection, showcasing the timeless elegance of these essential pieces that fuse desire and necessity.
Each piece in the Elements Collection carries the Type IIA DNA of Golconda diamonds, representing a connection to something greater than ourselves—the elements of beauty that define our very being.
In a world where sustainability has become a paramount concern, lab-grown diamonds emerge as a transformative solution and symbolic representation of Climate Neutrality for the luxury fine jewelry industry. By offering a sustainable alternative to earth mined diamonds, these ethically grown gems are reshaping the future of exquisite design and jewelry. The era of educating the public about lab-grown diamonds by ALTR has yielded remarkable results, as acceptance of this eco-friendly and socially responsible choice has solidified its place in the realm of luxury items. Today, consumers have the power of choice to adorn themselves with stunning lab-grown diamond fine jewelry while actively contributing to a brighter and more sustainable future. The fusion of sustainability and elegant design is no longer a distant dream but a tangible reality, empowering individuals to make conscious choices without compromising on beauty or elegance.
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Images provided by J’evar
