Summer style generally consists of bold patterns, bright colors, and sheer fabrics, but this season it’s time to take it back to the basics. Neutrals and unique textures are in, and it’s time for you (instead of your clothes) to do the talking. Simplicity is key, and womenswear brand Betina Lou offers clothing that is timeless and simple.
Designer Marie-Eve Edmond had a vision in mind when creating the Betina Lou brand and draws inspiration from men’s clothing and uniforms while incorporating feminine elements. Boxy cuts, thick materials, and a sense of utilitarianism dominates Betina Lou’s look, but delicate stitching elements and feminine patterns balance out the collection.
The Montreal-based company offers luxury clothing that is designed for everyday wear. The materials are designed to last, and their “slow-wear” ideology is both eco and budget-friendly. Even the packaging has a purpose, as items are shipped in biodegradable bags and boxes, or in envelopes made with recycled newsprint.
While all of Betina Lou’s collections are trendy and timeless, we are especially obsessed with their 2017 Spring/Summer collection. The brand embraces nautical vibes with striped dresses and tops, and incorporates the “in” color this season: yellow. Every item in the collection is a must-have, but we have compiled our favorite looks that are sure to keep you feeling cool and confident all summer long. Click through the list to see our favorites!
