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How Do You Color Match? Sephora's Beauty Director Has Some Expert Tips


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We interviewed Helen Dagdag because we think you’ll like her picks. Helen is a Sephora Beauty Director. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

I love shopping for makeup online, but to be quite honest, color matching without an in-person visit to Sephora’s Beauty Counter always leaves me feeling baffled. Just when I think I clicked on a foundation shade that best matches my skin, my next pick looks like it could also work. There I am, stumped. Stumped and foundation-less.

But, my color matching confusion is now a thing of the past. We chatted with Helen Dagdag on all things color matching, and the Sephora Beauty Director delivered. She simplified everything from how to find your undertone, online tools and tips you can use to identify your perfect shade and some of her favorite foundations and concealers from Sephora Collection, Makeup by Mario, Haus Labs by Lady Gaga and more. 

Scroll ahead to read Helen’s tips and tricks to all things color matching.

First up, what is an undertone?

“Undertones speak to the overall warmth or coolness of your skin tone,” Helen says. “Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about the depth of your skin and is usually referred to fair, light, medium, deep, etc.”

While finding your undertone can be tricky, Helen says some people like to look at their vein color, which is either green or purple.

“Personally, I like the white shirt trick,” she says. “You put your skin against a white shirt and see if it appears more pink/red or golden/olive.”

Sephora Collection Best Skin Ever Liquid Foundation

“Sephora Collection Best Skin Ever Foundation and Best Skin Ever Concealer are both amazing because they have a huge range of 50 shades (with 1:1 match for foundation and concealer) and the undertones are clearly labeled on each,” Helen shares.

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