Whether center stage slaying her fans with high energy performances, on the sidelines cheering on her football beau Russell Wilson, or dedicating her time to her son baby Future, singer Ciara is always ready and set for action. But, how does she do it during NYFW? In her Keds, of course!
Partnering with Refinery29, alongside host and creative director of the new Keds Collective, Allison Williams, the “I Bet” singer kicked off NYFW and celebrated the iconic brand’s centennial year with a special live performance at Center548 in NYC.
Keds Celebrates Centennial with Allison Williams and Ciara in partnership with Refinery29 in New York City on February 10, 2016.
Not only did the party mark 100 years of Keds history, but it also celebrated the recent announcement of the Keds Collective, Ladies First. The campaign incorporates a diverse group of notable tastemakers from the fashion, music, art, and technology sectors that represent the brand’s commitment to female empowerment and individuality. Throughout 2016, Keds will be continuing their global Ladies First platform, unveiling a new Spring ’16 ad campaign.
Once it was time for Ciara to hit the stage, guests enjoyed a live performance of fan-favorite “Goodies,” ‘Dance Like We’re Making Love,” as well as her own rendition of “I Will Survive.” Midway through her set, Ciara expressed how thankful she was to be part of such a milestone event as she stated, “Ladies First is what it’s all about, and when I got the call to be a part in the partnership with Keds and to be a part of the new campaign, I thought ‘Oh my gosh, I feel so honored.’”
Ciara Performs at the Keds Centennial in partnership with Refinery29 in New York City on February 10, 2016.
Ciara wasn’t the only one that felt such deep gratitude to be able to partake in such a monumental piece of history for Keds. Actress Jamie Chung shared her special Keds experience with Cliché Magazine when we asked how she connected with the brand:
“They were the first real brand [of sneakers] I have really ever worn. When I was younger, my parents couldn’t afford the real thing and I used to wear the knock offs. Well, one day we went to Disney and the color on the knock offs melted right off! After that, I’ve been wearing Keds ever since! Now to be here celebrating 100 years with Keds and a part of the campaign, it’s like everything has come full circle.”
Jamie Chung Celebrates the Keds Centennial with Allison Williams and Ciara in partnership with Refinery29 in New York City on February 10, 2016.
The star studded event also saw the likes of Nico Tortorella (Younger), Wendy Williams (TV Personality), Gigi Gorgeous (model), and Tess Christine (YouTuber) as they came together to toast Keds’ milestone.
Allison Williams, Piera Gelardi Celebrate the Keds Centennial with Allison Williams and Ciara in partnership with Refinery29 in New York City on February 10, 2016.
Cliché Magazine wishes Keds a happy 100th birthday!
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Ciara Kicks off NYFW and Celebrates 100 Years of Keds: Photos Courtesy of David X Prutting/BFA.com
