Remember that time power celebrity couple Kim Kardashian and Kanye West posed for the April 2014 Vogue cover, with Kardashian in a white wedding gown? Everyone was debating whether or not these particular celebrities should have been on–or even in–such a well-respected fashion magazine. Well, in an interview with Fashionista, Editor-in-Chief Anna Wintour finally opens up about the Kimye Vogue cover.
Wintour stated, “I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us.”
So putting Kimye on the cover of Vogue wasn’t about their influence on the fashion industry or their personal styles but rather a clever marketing move to cause consumers to talk about Vogue, to keep the magazine thriving.
This isn’t the first time Wintour has made a decision regarding the cover model that has been deemed controversial. Wintour told Fashionista, “The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment.”
(Photos courtesy of Fashionista)