How Carol’s Daughter Scaled From Brooklyn Kitchen To Top-Selling Natural Hair Care Brand

By 2002, Price had secured a slot on “The Oprah Winfrey Show” and her business profited from the “Oprah Effect.” In fact, when the show aired, the Carol’s Daughter website crashed as 17,000 buyers surfed for products, per Inc.

In 2004, Price added Steve Stoute as a partner in her company, and then one year later she opened a flagship store in Harlem with backing from Jay-Z, Will Smith, and Jada Pinkett Smith. By 2007, she secured equity partners.

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